Friday, April 25, 2003
PCNC to Air Joe South Oaklander
Following in the footsteps of Fox Television’s mega hit Joe Millionaire, the Pittsburgh Cable News Channel is hoping to capture a few ratings points by putting a local spin on a hip reality series. PCNC’s Joe South Oaklander will see Edward Lewis, 22, of North Oakland, disguise himself as a South Oakland resident to capture the hearts of unsuspecting South Oakland females.
“It’s really going to be great,” said PCNC spokesperson William Nagle. “We have 20 very beautiful young women who think their potential future mate has a prestigious Atwood Street address. I don’t want to give too much away, but when the final girl finds out Lewis resides on Melwood, ooooh, I can’t even begin to tell you what happens, you’ll just have to tune in and see for yourself every Tuesday at 8 on PCNC.”
Lewis tries to reinforce the lie by patronizing South Oakland institutions during his dates. With an Antoon’s Pizza to go, a case of Old German, or a Busch Pounder at Uncle Jimmy’s, Lewis shows his dates he is privy to all which is the essence of South Oakland. Although Lewis does his homework, he does let out a crucial slip in the third episode when he cites his usual Thursday evening watering hole as Mitchell’s Tavern. Apart from the gaffe, Lewis comes across as a legitimate resident of the neighborhood.
“It was really hard,” Lewis confessed. “I started to have genuine feelings for a couple of the contestants. But in the back of my mind, the questions were always there-would they still love me if they knew I bought my Jacob’s Best from Craig Street Distributor and not Mellinger’s? Could they accompany me while I grocery shopped at the Centre Avenue Giant Eagle? Might they possibly dare to give up their Pamela’s to eat a Sunday morning brunch with me at Ritter’s?”
“We not only want this show to be entertaining, but thought-provoking as well. Would you still love your significant other if you found out he or she had resided in North Oakland at some point in their life? Makes you think about things a little differently, huh?” questioned Nagle.